New advertising guidelines

[Bea Smith]

I feel sure everyone will welcome this progressive set of measures to stop gender stereotyping in advertising, another small yet significant victory for radical political correctness to stop bigots.

 

http://www.campaignlive.co.uk/article/asa-introduce-new-guidelines-gender-stereotyping-ads/1439657

 

Amongst things likely to be considered 'problematic' under the new rules are-

 

•depicting family members creating a mess while a woman has sole responsibility for cleaning it up;

 

•suggesting a specific activity is inappropriate for boys because it is stereotypically associated with girls, or vice-versa;

 

•featuring a man trying and failing to undertake simple parental or household tasks.

[geosname]

Advertising

 

The ability to sell you something you dont want or need at a price you cant afford on the basis your life isnt perfect without it... or not as good as the many who have it.

 

I wonder how many kids are educated in the domestic necessities of life?

[For Us All]

I wonder if the BBC will be advertising for presenters earning equal salaries in the future?

[EricHamesis]

Expect it at the same time as football clubs paying all players the same.

[Bea Smith]

I wonder if the BBC will be advertising for presenters earning equal salaries in the future?

 

Are you in favour of total wage equality for all genders FUA ?

[Robbie Earle's Perm]

Everyone is equal, it's just some are perceived to be more equal than others! 🙄

[Martino Knockavelli]

I feel sure everyone will welcome this progressive set of measures to stop gender stereotyping in advertising, another small yet significant victory for radical political correctness to stop bigots.

 

http://www.campaignlive.co.uk/article/asa-introduce-new-guidelines-gender-stereotyping-ads/1439657

 

Amongst things likely to be considered 'problematic' under the new rules are-

 

•depicting family members creating a mess while a woman has sole responsibility for cleaning it up;

 

•suggesting a specific activity is inappropriate for boys because it is stereotypically associated with girls, or vice-versa;

 

•featuring a man trying and failing to undertake simple parental or household tasks.

To me this just seems daft. Are people really offended by what they see in advertising?

[Bea Smith]

To me this just seems daft. Are people really offended by what they see in advertising?

 

Thanks my little poppet, I knew you'd be of some use to someone, somewhere (apart from Malaga) eventually. I won my bet !

 

I had a fiver wager with another poster saying that I could get someone to bite, and had someone else in mind - but the other person for all my dislike of his canine opinions he is certainly not gullible or stupid.

 

However, the campaign is totally genuine and I do agree with their priniples at least. So if you don't like it get back in the kitchen and do some ironing, and leave discussion of football to those who know best, you lazy trollopp

[mr.hobblesworth]

It's not about people claiming to have taken offence. It's about not displaying and reinforcing stupid outdated stereotypes for all to see.

[RailwayRowdy]

It's not just down to the situation ie women ironing etc. that stereotypes occur in advertisements, but also the accents of the actors or voice overs. For example if the product wants to be portrayed as honest/trustworthy, they use a Yorkshire accent as that is how Yorkshire people are perceived. Like that Broadband advert who's name escapes me. If they are portraying someone as stupid, they use a brummie accent as in the "we want to be together" ad from a few years ago. Scottish accent is handy if something is supposedly value for money etc etc. These are well acknowledged advertising techniques. Is this tack going to be banned also ?

 

Sent from my GT-I9195I using the onevalefan mobile app

[Martino Knockavelli]

It's not just down to the situation ie women ironing etc. that stereotypes occur in advertisements, but also the accents of the actors or voice overs. For example if the product wants to be portrayed as honest/trustworthy, they use a Yorkshire accent as that is how Yorkshire people are perceived. Like that Broadband advert who's name escapes me. If they are portraying someone as stupid, they use a brummie accent as in the "we want to be together" ad from a few years ago. Scottish accent is handy if something is supposedly value for money etc etc. These are well acknowledged advertising techniques. Is this tack going to be banned also ?

 

Sent from my GT-I9195I using the onevalefan mobile app

 

Why should it be banned? It is you that is associating those accents with those traits. I don't.

[For Us All]

Are you in favour of total wage equality for all genders FUA ?

 

Not if it's based on the Wimbledon tennis model Bea.

[Bea Smith]

It's not just down to the situation ie women ironing etc. that stereotypes occur in advertisements, but also the accents of the actors or voice overs. For example if the product wants to be portrayed as honest/trustworthy, they use a Yorkshire accent as that is how Yorkshire people are perceived. Like that Broadband advert who's name escapes me. If they are portraying someone as stupid, they use a brummie accent as in the "we want to be together" ad from a few years ago. Scottish accent is handy if something is supposedly value for money etc etc. These are well acknowledged advertising techniques. Is this tack going to be banned also ?

 

Sent from my GT-I9195I using the onevalefan mobile app

 

 

Hopefully, yes, it can in some cases, if you are honest, be borderline racism.

[RailwayRowdy]

Why should it be banned? It is you that is associating those accents with those traits. I don't.

I merely asked the question in light of the thread. Whether YOU personally associate these people with these traits is immaterial. The vast majority of the population do as you well know. And so do the advertisers. Whether they are accurate is another question.

 

Sent from my GT-I9195I using the onevalefan mobile app

[valiant steve]

About time for restrictions and limitations on gambling advertising. Tobacco advertising was banned years ago. Gambling ruins lives too. Scum bookmakers should be massively taxed on profits too.