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How do we compete with this?


j_grainger10

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As a marketing professional my advise would be to go a bit further. I would package up an unbeatable deal that the school signs up to, and that is dressed up as an educational excursion so that the students actually have to come.

 

Tuesday night match; the entire school including teachers allowed to visit starting at 3.30pm.

3.30pm - 6pm split up in to two or more groups with activites; one activity a talk from the chairman explaining how a football club is ran. Other activity is a tour of the ground, dressing rooms and director suites. Maybe even a talk from the manager as well.

6pm - 6.45pm dinner of pies etc.

6.45pm - 7.30pm a quiz based on what the students learnt that day. The winners win a signed shirt / meet the players.

Then the match. Parents allowed to attend with their their kids for half price.

 

Do it every week with a different school. I would even be tempted to have two schools at a time to increase the atmosphere.

 

The only thing it would require would be proper organisation and logistics.

 

Bang on Chrisssy BOIII

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Personally I would get kids down on a Saturday, when there's no consideration of school the next day to be taken into account.

 

Unfortunately whilst the online communication with fans seems to have improved I must say that face-to-face and telephone communications are still poor.

 

I covered in depth a while the indifference shown by Ticket Office staff when I renewed my season

ticket.

 

Also I run a well-established entertainment company that has provided football-related activities at Liverpool, Man City, Wolves, Blackburn and even the Champions League Final in Cardiff this summer just gone. I offered to provide these activities for free as a summer fun day for local children and/or the Fan Zone that was staged recently.

 

I'll let you guess the uptake from the club.

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As a marketing professional my advise would be to go a bit further. I would package up an unbeatable deal that the school signs up to, and that is dressed up as an educational excursion so that the students actually have to come.

 

Tuesday night match; the entire school including teachers allowed to visit starting at 3.30pm.

3.30pm - 6pm split up in to two or more groups with activites; one activity a talk from the chairman explaining how a football club is ran. Other activity is a tour of the ground, dressing rooms and director suites. Maybe even a talk from the manager as well.

6pm - 6.45pm dinner of pies etc.

6.45pm - 7.30pm a quiz based on what the students learnt that day. The winners win a signed shirt / meet the players.

Then the match. Parents allowed to attend with their their kids for half price.

 

Do it every week with a different school. I would even be tempted to have two schools at a time to increase the atmosphere.

 

The only thing it would require would be proper organisation and logistics.

A 6 hour school trip after being at school all day seems a bit much tbh.

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As a marketing professional my advise would be to go a bit further. I would package up an unbeatable deal that the school signs up to, and that is dressed up as an educational excursion so that the students actually have to come.

 

Tuesday night match; the entire school including teachers allowed to visit starting at 3.30pm.

3.30pm - 6pm split up in to two or more groups with activites; one activity a talk from the chairman explaining how a football club is ran. Other activity is a tour of the ground, dressing rooms and director suites. Maybe even a talk from the manager as well.

6pm - 6.45pm dinner of pies etc.

6.45pm - 7.30pm a quiz based on what the students learnt that day. The winners win a signed shirt / meet the players.

Then the match. Parents allowed to attend with their their kids for half price.

 

Do it every week with a different school. I would even be tempted to have two schools at a time to increase the atmosphere.

 

The only thing it would require would be proper organisation and logistics.

 

The only problem I can see is the 3.30- 6pm activity, the chairman himself doesn’t know how a football club is run.

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stoke are putting £1 million into this but they can do this because they are getting close to £200 million a season off the greedy league and sky it used to cost £10 to join the city 7s but you got 2 match tickets close to your 7th birthday a free home top and a £10 voucher to open a brittania account, the football league should be funding all leagues to do this sort of thing but at the moment the greedy league is the only league been looked after

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