Newest trends in sports marketing
Sports marketing, just like every other industry, is changing all the time, and the experts are always on top of the newest trends.
That’s we have gathered key new trends to follow to be on the wave with your marketing strategy. So keep reading and see how digitalization, sustainability, individuality, and inclusivity is taking over sports marketing.
Digitalization
Due to the global pandemic, digitalization has come into our everyday life and we cannot stop it. The same goes for digitalization in sports marketing. Artificial intelligence, virtual reality and augmented reality are no longer just fancy tech words, we all are exposed to that and companies are using it to market their products
Almost every site now has a chatbot with whom you can communicate and ask questions to. Moreover, companies are using VR to allow the followers to get the experiences of real sports events, such as FIFA tournaments, that you can now watch through VR glasses getting real-life experience. In addition, online sports gear shops using augmented reality, give a chance to try out their newest collections whilst being at home.
Sustainability
Another buzzword is sustainability. Brands and companies are expected to be more and more sustainable, that way attracting the younger crowd. As customers are getting more environmentally conscious they are more selective when choosing companies which to support and they even tend to be willing to pay more if the company has a positive social and environmental impact.
Sports teams and brands are trying to involve sustainability in their everyday agenda by hosting activities for the subject, such as plogging, which is running and collecting trash on the way. Marathons are made more plastic-free each year providing alternatives for water to the runners. Another example of sustainability as a part of corporate social responsibility is Adidas producing trainers that are made entirely out of recycled materials.
Individuality
Because consumers are all the time exposed to commercials on TV, mobile, and desktop devices, the individual approach is valued. Thus companies are trying to get more data on their consumers to provide personalized almost one-of-a-kind offers, that would fit exactly the person. In addition, social media has allowed companies and sports teams to engage the fans in a dialogue and by using copywriting services, it is even easier.
Inclusivity
Women, seniors, and kids are being more and more involved in the sports industry. Even if sports has been considered as male dominant field the trend is shifting. As there are more women sports influences in the society and women are becoming more financially independent, thus have larger purchasing power.
Also, the older population has their share of free income, they are becoming digitally literate and have free time. Making them great candidates for different wearable products, sports gear, and activewear.
Furthermore, as kids nowadays are spending time at home, companies are taking part in fighting obesity among youngsters promoting different activities and tools to help kids stay active.
Conclusion
In conclusion, it is worth mentioning that people are expecting a lot from companies as the variety to choose from is larger and switching from brands is getting easier. Consequently, sports marketing needs to keep up with all the latest trends to keep the customers engaged and excited. Therefore it is a must to come up with different new digital solutions, personalized approaches, inclusivity, and longevity to keep the company and brand up to date.