Vale are bottom of the Twitter league
A study by FC Business magazine has shown that Port Vale’s official Twitter account has the least followers of any League One club.
Vale are competing with larger clubs such as Wolves and Sheff Utd but worryingly the Valiants’ Twitter account is less influential than those for League One minnows Crawley Town, Carlisle United and Stevenage.
However, the Valiants fare much better in the YouTube and Instagram stakes. Vale’s YouTube channel is in a very healthy eighth place in the League One table while the club’s Instagram account is rated tenth.
Social media is seen as increasing important as a way of connecting with fans both quickly and cheaply. Why is it so important? Well, influential marketeers say it’s for three reasons. A good social media presence:
1. Offers a cheap way of communicating
2. Allows for direct communication
3. Increases awareness of your brand
Journalist Daniel Goleman says: “Smart phones and social media expand our universe. We can connect with others or collect information easier and faster than ever.”
While entrepreneur Ryan Holmes adds: “Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.”
League One Twitter Accounts
Top three | Followers:
1. Wolves | 84,950
2. Sheff Utd | 58,345
3. Coventry | 32,203
Bottom three | Followers:
22. Oldham | 13,744
23. Stevenage | 13,599
24. Port Vale | 12,014
– Full table here
Source: FC Business magazine
Other Vale social media rankings
Facebook – no account | Full table
Instagram – tenth | Full table
YouTube – eighth| Full table
Google+ – fifth | Full table
Source: FC Business magazine
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