Vale are bottom of the Twitter league

Vale are bottom of the Twitter league

A study by FC Business magazine has shown that Port Vale’s official Twitter account has the least followers of any League One club.

Vale are competing with larger clubs such as Wolves and Sheff Utd but worryingly the Valiants’ Twitter account is less influential than those for League One minnows Crawley Town, Carlisle United and Stevenage.

However, the Valiants fare much better in the YouTube and Instagram stakes. Vale’s YouTube channel is in a very healthy eighth place in the League One table while the club’s Instagram account is rated tenth.

Social media is seen as increasing important as a way of connecting with fans both quickly and cheaply. Why is it so important? Well, influential marketeers say it’s for three reasons. A good social media presence:

1. Offers a cheap way of communicating
2. Allows for direct communication
3. Increases awareness of your brand

Journalist Daniel Goleman says: “Smart phones and social media expand our universe. We can connect with others or collect information easier and faster than ever.”

While entrepreneur Ryan Holmes adds: “Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.”

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League One Twitter Accounts


Top three | Followers:

1. Wolves | 84,950
2. Sheff Utd | 58,345
3. Coventry | 32,203

Bottom three | Followers:

22. Oldham | 13,744
23. Stevenage | 13,599
24. Port Vale | 12,014

– Full table here

Source: FC Business magazine

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Other Vale social media rankings

 

Facebook – no account | Full table

Instagram – tenth | Full table

YouTube – eighth| Full table

Google+ – fifth | Full table

Source: FC Business magazine

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