Wrexham’s documentary: is digital content and marketing essential to lower division clubs?
Lower division clubs need digital content and marketing to help get them recognised, Wrexham’s AFC documentary is just one example. Find out more here.
A documentary series made by famous ‘Deadpool’ actor, Ryan Reynolds and ‘Sunny in Philadelphia’s Rob McElhenney aptly named ‘Welcome to Wrexham’ has already released a lucrative promotion with journalist Maxine Hughes as the acting translator.
The documentary will cover a lot, including the hopes of the future of the lower-level league. However the question remains, is this promo going to make any difference? Read on to find out./
For The Love Of The Game
There is no doubt that these two actors love the game. So much so that their series of documentaries will take fans from all over the world inside the heart and soul of the club with the help of FX Entertainment, suffice to say it should be a good one.
The rate at which global coverage and media interaction in games have no doubt increased over the years and changed the way football clubs market themselves to their fans. This avenue brings loads of opportunities and widens the exposure for all levels of clubs, even the underdogs.
When Arsenal, for instance, had the idea to promote Adidas as their t-shirt sponsor, having the backing of a big name brand such as this gave them leverage. Fans started to recognise that they weren’t just any foot club but were amongst the rankings of the best in the world. It adds a sense of trust when you collaborate with huge trustable sports brands and so their fans also become your fans.
Fans love their clubs and their games, and when you add a promotional angle to the advertising and content marketing using famous faces such as those of Ryan and McElhenney, there is no doubt people will watch, and learn all about the ins and outs of the players whom they often only see on the playing field kicking the ball and scoring goals.
It’s the same with any only sport or activity, for example, those online as well, not many people know about famous poker players until there is some form of marketing or content available to show them. Sometimes popular platforms such as GGPoker.co.uk even promote their players and help market them through their websites. This too has a significant impact on many players and their fanbases. People want to know what’s going on, how it’s happening and when it’s going to happen. It’s all for the love of the game!
The Need For Digital Content and Marketing
In any sector, two main criteria for getting your name out into the world is marketing and communication. Without it, either you or your business will fail. In the sports sector, it is the same logic. At the end of the day, it ultimately is all about the fans – winning them over. The sports and entertainment industry can seem like an easy sell for marketers however when it comes to lower-level clubs, a little extra is needed.
Much like the Wrexham documentary, people identify themselves with a game or a player or a football club. These activities help to not only promote various activities and arenas but also help shape society at large. This is part of popular culture, and the trend of mixing the two using famous faces has usually been the first move for advertising and public relations companies because they know it works.
Finding and engaging with the right audience is key. They need to match up the viewers to their needs and preferences through media and the right content no matter how bizarre some advertisements and promotional materials may seem.
Besides the promotional material, the right content is what fans are looking for. How else would they know about any transfers taking place or any transfers being made between players from other clubs? It’s all about both the words and the actions, both on the field and off the field.