Port Vale have announced a partnership with Burslem-based Creative Innovation Centre as the club bids to improve its marketing.
Port Vale Commercial and Marketing Manager Chris Turner commented: “When I arrived at the club in December, one of my major tasks was to improve the marketing of the football club. There is and has been a large negativity surrounding the club for obvious reasons.
I believe it’s massively important that we relaunch our marketing strategy and start to regain the confidence of local businesses and most importantly our fan base…
“I believe it’s massively important that we relaunch our marketing strategy and start to regain the confidence of local businesses and most importantly our fan base.
“I searched for a company to help us achieve this, and I’m delighted that on the doorstep of our football club in Burslem, I found the Creative Innovation Centre via the Creative Director, David Walker. David has given total confidence that the partnership with CIC will be a great success for Port Vale Football Club.”
CIC Creative Director, David Walker added: “We’re delighted to have this partnership in place. We have a number of Port Vale supporters in the studio and to be contributing to something they care so much about, not only has their creative juices flowing but should also ensure the highest quality of work produced.
“There is currently a lot of negative noise around the club and moving into next season we’re hoping to inject some positivity. Giving the fans a [kit] launch they can be proud of.”