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Crypto has started creeping into the realms of respectability in football. Look at the shirt sponsors at clubs like Inter and Roma in Serie A.

NFTs are the next scam.

Sounds like the Bradford chairman has given them short shrift anyway based on what he has said this morning. 

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No surprise that this has crept into football... Some people have made a ton of cash on the back of cryto currencies rise over the last year and are now looking to plough that cash into other ventures as they realise that the golden goose that has been good to them so far might not continue. They have to spread the risk. 

Its already happened in cycling where a crypto currency firm sponsored one of the Tour de France teams ealier this year. It ended badly - the team folded. The sponsor got some lovely coverage during the Tour de France and then when the team asked them for cash after the event - surprise surprise there was no cash..

From cyclingnews... 

 

"

the team brought on board NextHash as a second title sponsor but the deal was shrouded in uncertainly. It was initially reported that the company had signed on for a five-year deal but, as the year progressed, the situation began to unravel.

 

In August, the team failed to pay any of their riders or staff on time and, at the time, one sponsor confirmed that the management requested that the final sponsorship payments were needed to keep the team going."

 

Its a move of desperation.

Praise be for the continued efforts Shanahans...

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