Serie A anti-racism campaign

[robf]

Good grief - who signed this idea off? What were they thinking...

Link - https://www.bbc.co.uk/sport/football/50814275

[eh up nah]

Just been reading about this myself.

Absolutely mind boggling.

I can only think that they just don't give a flying one.  

[Wrex]

Seems Italians have some mental block on racism. They just don't seem to be able to get their heads round it.

[geosname]

I think I can see what they are trying to say, in a very clumsy way, but it's a very thin tightrope to walk...

These apes look different but they are all apes...... these humans look different but they are all humans.

I'm not suggesting it's right how they portray the message, it's clumsy at best... if that is the message it's sound but the image is instantly objectionable which defeats the message intent.

[robf]

8 hours ago, geosname said:

I think I can see what they are trying to say, in a very clumsy way, but it's a very thin tightrope to walk...

These apes look different but they are all apes...... these humans look different but they are all humans.

I'm not suggesting it's right how they portray the message, it's clumsy at best... if that is the message it's sound but the image is instantly objectionable which defeats the message intent.

I can that but the problem is - this isn't something thought up in 5 mins on the back of an envelope. This will have been commissioned and signed-off by people over several weeks if not longer.

I find it hard to believe that at no point someone (whether that be the graphic design agency, the PR team, the Italian FA...) didn't say "Hold on a minute..." during that time. 

[geosname]

34 minutes ago, robf said:

I can that but the problem is - this isn't something thought up in 5 mins on the back of an envelope. This will have been commissioned and signed-off by people over several weeks if not longer.

I find it hard to believe that at no point someone (whether that be the graphic design agency, the PR team, the Italian FA...) didn't say "Hold on a minute..." during that time. 

I agree Rob 

Whatever the message it's the worst way to portray it, even if the message is sound, and yes for it to pass through so many hands before being accepted and published without someone saying WTF... Is incomprehensible. 

[Fosse69]

Subtle messages (I assume there is one) are lost on people who do not do subtle. So I cannot see how it was authorised as fit for purpose, never mind the contrary. Not like some advertising trick where the opposite is the message.

[geosname]

4 minutes ago, Fosse69 said:

Subtle messages (I assume there is one) are lost on people who do not do subtle. So I cannot see how it was authorised as fit for purpose, never mind the contrary. Not like some advertising trick where the opposite is the message.

Like "No smoking..... not even (brand name)"..... famouse add campaign from many years ago.

Irony?..... although this add is more stupidity.