It seems like gambling and sports have been connected since the very beginning. In every duel, race, or match there’s always to be a favourite or the one the people like. So much so, that they are willing to bet you on it.
Nowadays, there’s a multitude of online and land-based sportsbooks that are a part of an important casino operator. The gambling industry saw the potential that lies in sports betting and isn’t willing to let it go. Some of the most lucrative sports for the gambling industry are football (soccer), basketball, and horse racing.
Over the course of time, gambling and sports have “tied the knot” in more ways than one. Through different contracts and sponsorship deals, the sports industry has connected itself to gambling, making this relationship one of their biggest revenue sources.
The gambling industry has found a good way to make the best out of the relationship it has with sports. Using the popularity and the impact that teams and individual players have on their fans, was a perfect opportunity to promote and advertise their brand. Due to a growing concern that younger fans were being bombarded with too many gambling ads, the industry agreed to stop advertising heavily during games. But even though there are fewer of these ads during the game, there are certainly a fair amount before or after. The teams and individual players who are backed up by the gambling industry participate in these commercials, therefore attracting new customers to their brick-and-mortar or online venues.
Next to video commercials and posters, there’s another way in which the gambling industry and sports have a mutual interest in one another. Different players in various sports are being sponsored by a casino or a sportsbook. The higher the team or the player is ranked, the greater the possibility that he or she already has a deal signed with a brand from the gambling industry. In return, this player wears that sponsor on their shirt or any other part of sporting equipment. But it doesn’t end there. Besides finding a spot to place their name on the shirt of a player, some brands also sponsor entire stadiums. This means that the brand logo will be placed on pitchside hoardings, and they will be visible throughout the entire match.
You won’t expect any football or basketball player to reveal any grand tactics to anyone, no matter who the sponsor might be. But you can expect special interviews or insights into their private lives, that can be offered to the followers of a certain brand. This creates a feeling of exclusivity, that a certain operator has with those teams and players. This can make a difference for people looking for a good online casino to have fun. Seeing a special treatment that a brand has from a player that they admire can have a huge impact if they’re deciding whether to create an account or not. It might be something to think about the next time you’re exploring these iphone casinos. And it makes a lot of sense why that is so. Wagerers know that a casino that is able to afford sponsorship deals with some of the greatest names from the sports industry is a serious brand that won’t trick them. Moreover, the fans trust that their “sports hero” wouldn’t join forces with shady business owners.
Gambling and the sports industry have a long and lasting relationship. Nowadays, these two depend greatly on one another, as good partners do. While popular players and teams promote the casino and sports betting industry, the brand that has their back maintains the reputation and profits from being a trustworthy and creative operator.