Rob Fielding says the club deserve some praise for their video update with the Chairman.
Rob Fielding writes…
After all the criticism from OVF about the club’s media coverage, it was refreshing to watch an extensive 12-minute video featuring chairman Norman Smurthwaite.
The club have answered some of their critics – I just hope that they continue with regular communications and this isn’t a one-off…
This website has constantly asked the club to update the fans and to be fair, they have done it. Whether it’s a reaction to criticism or was planned prior to that seems a little irrelevant as it’s better late than never.
I also think the video interview format works as well. Ironically, I’ve been to a Facebook conference this week where I was told that video works best for engagement with viewers and is the most viewed media on the platform. For me, it works better than previous text-based club statements.
There are now probably two viewpoints amongst fans now – those still disillusioned by departures and unimpressed by the club’s efforts at marketing and communication – and those who still have faith.
So whilst there is still a split at least the club have answered some of their critics – I just hope that they continue with regular communications and this isn’t a one-off.